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Cigar Sanctum Launch

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Cigar Sanctum Launch

On February 25, in a leafy garden that offered protection from a fierce Havana sun, Cigar Sanctum officially started life. The city was buzzing with more than a thousand cigar smokers who had descended on it for the Festival Del Habano and the week offered the perfect opportunity to launch Cigar Sanctum in the presence of all the top shakers and groovers of the cigar world. More than 60 cigar retailers, importers and journalists attended the launch, sipped mojitos, listened to Coltrane and perused Sanctum’s first collection. Undoubtedly, many who came had no idea what they would encounter; the idea of jewellery designed solely for the passionate cigar smoker has no precedent. Happily, they loved what they saw and soon Cigar Sanctum will be sold at selected cigar shops around the world.

The launch venue was the stylish restaurant/bar Espacios on Calle 10 in Havana’s Miramar neighbourhood. Guests were given a goody bag, upon arrival, which contained a full bodied custom roll, a 2002 Sancho Panza Belicoso (courtesy of Ajay Patel) and an English 19th century gaming counter, stamped with the phrase ‘In Memory Of The Good Old Days’. New friendships were struck and old friends reacquainted. The vibe was chilled and the afternoon passed with the feel of a very cool country house party.

Our guests came from the four corners of the Earth and included Max Gutmann from Mexico, Rob and Stuart Fox from Ireland, Nino Munoz from Germany, Jimmy Ng from Singapore, Alex Avellar from Brazil, Simon Chase, Jemma Freeman and Ajay Patel from London, Zdravko Brkic from Belgrade, Nick Syris from the US and Amir Saarony from Toronto. Apologies to those I haven’t mentioned.

With the gestation period now over, Cigar Sanctum has taken its first steps. We hope that you find something in our launch collection which captures your passion and complements your style. In Puros Amicitia.

Photo credits: Alex Avellar, conexaotabaco.com.br (scroll down for gallery)

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